Build your credibility before you begin selling via social media. (Have your internal systems setup and have those recommendations on the website). Allow your staff to participate in an open (but administrated) access to utilise their Twitter and blogging networks, (you … Continue reading →

1. Social Media is Inexpensive. False: The difference with social media is that it trades the cost of media for a labour cost. The unforgettable truth is that to do social media correctly, such as a modest Linkedin post – … Continue reading →

Mobile nation impacts of mobile technologies on retail industry The Australian Mobile Telecommunications Association (AMTA ); the peak industry body representing Australia’s mobile telecommunications industry, yesterday released a report on the impacts that mobile technology is having on the retail … Continue reading →

by Millan Marketing Collaborating effectively with your sales team is essential to achieving success with inbound marketing. However, getting sales on board with your inbound efforts can sometimes be quite challenging. It has been shown that companies with strong sales … Continue reading →

The more change occurring the more questions arise. B2B Marketers are experiencing continuing as well as new challenges. What are the big questions for B2B Marketers? How do we generate more leads and not lose them from the funnel? Survey after survey … Continue reading →